This specialized cleaning cloth removes oils, dirt and other gunk that siliently ruin your playing ability. It is very thick, soft and will buff your cue (from bumper to tip) to have a super shine and ultra-smooth finish, just like when it was new.
When it gets dirty, just throw it in the wash and reuse it again and again. (Don't use fabric softener, however. The fabric softener will coat this cloth, which will transfer it to your cue leaving an oily looking slick.)